Quick and Easy Guide to Brand Ambassading

Companies big and small hire brand ambassadors to spread a positive image of their brand and widen their customer base. With Minyawns, brand ambassador gigs are generally more short-term, spanning from several hours to multiple days.

Qualities of a great brand ambassador

  • Outgoing: While you needn’t be the most extroverted person to do this job well, the nature of the gig requires a lot of interaction with potential customers. Don’t put too much pressure on yourself, though—a relaxed, friendly demeanor will get the best reception!

  • Self-motivated: This type of job does not involve a lot of instruction, so ambassadors need to set their own plan of action and continuously make spur-of-the moment decisions.
  • Professional: Remember that you are representing the company in a very direct way, so act and dress professionally to leave a good impression. (Dress varies by company; it could be business casual, or the company may provide you with a shirt.)
  • Optimism: While you probably won’t convert every potential customer into an actual customer, don’t let this deter you from talking to as many people as you can. You never know until you try, right? When rejection does happen, though, remember that it’s not personal. Brush it off and soldier on!

Preparation is key

Before the event, make sure to do a little bit of research on the company you’re representing. The more you know about it, the better! The company may also provide you with materials to review before you hit the ground running.

Perks of the Job

In addition to whatever compensation you’ll get for your hard work, being a brand ambassador can be great learning and career experience. It ties together elements of leadership, salesmanship, and marketing, which can be extremely valuable going down the road. So if you’re thinking about trying this out...go for it!