Not telling your “friends” about the event.
Now bear with me, you might be thinking, huh friends? I always tell my friends when I am about to have an event. Heck! they are the first people I get to help me out. You may have noticed I put “friends” in quotes, because that is the key. You have to reach out to those “friends.”
Who I am talking about is your facebook friends you haven’t spoken to in a few years. Or that buddy you met five summers ago who happened to be part of your marathon group so you had to add him. Those are the friends you should be telling, about your event.
Looking at recent successful events that we participated in: Geekwire Bash , Bourbon & Bacon and even the Eastside Children’s Consignment. The thing they did was let everyone know about the event, but on a personal level.
Reaching out to your friends doesn’t have to be an awkward thing, most people want a reason to reconnect with you and want to know about the cool things you are doing in life. Events are cool. More specifically, your event is cool!
Write a chat message and personalize it. If you can ask them a question about their life or, even better, relate the event to them (If they like boats, tell them it’s a boating event and you knew they loved boats). But the key is to ask them to check out the event, don’t ask them to buy tickets or participate. When you ask someone to support you buy buying, it’s a much tougher ask them to ask them to give their opinion or look at something.
Here’s an example of what you might write:
It’s been awhile, I hope you are doing well! Are you still attending boat shows? I was reaching out because for the last 3 months I have been planning a beer and boat event and I remember going to my first boat show with you. If you get the chance please check out the invitation, do you think this appeals to boat owners?
I like to use Facebook chat to open a dialogue, it is casual but also personal. At the end of the day, keep it short and simple. You might be pleasantly surprised at how many helpful friends you still have!